Habitat Updates
Karawang, March 9, 2026 – Is it really possible for Micro, Small, and Medium Enterprises (MSMEs) to scale up? The answer is absolutely yes.
Through a training program organized by Habitat for Humanity Indonesia in collaboration with PT Asuransi Jasa Indonesia (Asuransi Jasindo), 20 MSME actors in Karawang Regency have gained new insights into the GoGreen concept and inclusive business practices to meet the demands of an increasingly sustainability-conscious market.
This training is also part of the ongoing support for families benefiting from the decent housing program. Several participating MSME actors are families running home-based businesses that have grown from living in safer and healthier homes. From these improved homes, they have started small enterprises to boost their family’s economic well-being.
Among the 20 MSME participants were five entrepreneurs with disabilities, reflecting the program’s commitment to inclusive learning spaces where every business actor has equal opportunities to enhance their skills and expand market access.
The three-day training, held from 25 to 27 February 2026, took place at the Hall of the Office of Cooperatives and MSMEs, Karawang Regency. During the program, participants received comprehensive materials designed to strengthen the competitiveness of their businesses amid shifting market trends.
Topics included understanding green business concepts, identifying eco-friendly opportunities within their businesses, and developing green business plans using a simple business model canvas. Participants also received guidance on transforming ideas into eco-friendly packaging designs, understanding sustainable design principles and material selection, and preparing green packaging production as part of value-added marketing strategies.
The training featured experienced speakers, including Dr. Agung Surya Dwianto, SE., MM., CHRP, Dr. Didin Hikmah Perkasa, SE., MM., and Nur Endah Retno Wuryandari, S.Sos., MM., who shared both academic perspectives and practical business insights relevant to today’s MSME needs.
Read also: Photo: Improving Community Health through PHBS Training
The program aimed to enhance participants’ knowledge and skills in implementing the GoGreen concept concretely in production and packaging processes. It also encouraged product innovation based on eco-friendly materials and expanded market access through branding reinforcement and collaborative opportunities with the private sector.
Furthermore, the initiative is designed to build an integrated green business ecosystem in Karawang Regency. MSME actors are encouraged not only to focus on profits but also to contribute to natural resource preservation and community welfare. By applying clean production principles, energy efficiency, and better waste management, MSMEs can grow sustainably while increasing their competitiveness in the market.
This collaborative commitment was also symbolized by the ceremonial handover of a mockup by the Head of TJSL Jasindo, Mr. Firman, to the Head of the Office of Cooperatives and MSMEs of Karawang Regency, Mr. H. Dindin Rachmadhy, S.Sos., M.M. This handover represents support for strengthening a more sustainable and inclusive MSME ecosystem in Karawang.
The collaboration proves that building the capacity of local entrepreneurs is a strategic step toward fostering a more inclusive and sustainable economic transformation. Equipped with new knowledge and skills, MSME actors in Karawang are now better prepared to level up—not only in terms of business scale but also in the positive impact they bring to the environment and the community.
Photo: HFHI/Edwin Manahan
Writer: Kevin Herbian
(kh/av)
