EN-ID Blog
Tangerang, 12 July 2025 – Habitat for Humanity Indonesia, in collaboration with the Tangerang Regency Government and PT Prudential Life Assurance (Prudential Indonesia), officially commenced the construction of 51 out of a total of 110 decent housing units under the Kampung Tanjung Kait Revitalization program.
The symbolic start of this program was marked by the groundbreaking ceremony led by the Regent of Tangerang, Maesyal Rasyid, Program Director of Habitat for Humanity Indonesia, Arwin Soelaksono, and Chief Customer and Marketing Officer of Prudential Indonesia, Karin Zulkarnaen. The event took place in Tanjung Anom Village, Mauk District, Tangerang Regency, Banten, on July 12, 2025.
Kampung Tanjung Kait, located in Tanjung Anom Village, a coastal area in northern Banten, is home to hundreds of low-income families in the first and second deciles, most of whom work as fishermen. This area has been inhabited for generations and is situated adjacent to the historic Tjo Soe Kong Temple.
Despite its long history, the social and infrastructural conditions in this village have been severely underdeveloped for decades, marked by substandard housing, minimal sanitation, limited access to clean water, and high vulnerability to disasters.
Through the Kampung Tanjung Kait Revitalization program, the community will not only receive new homes but also a healthier and more organized environment. This program holistically designs the spatial planning of the coastal area, encompassing the construction of decent homes, provision of basic infrastructure such as access to clean water, lighting, local roads, and educational, health, and economic facilities based on the potential of local marine products.
A crucial component of this program is the guarantee of land ownership through legal certification for all beneficiary families. This provides legal certainty and a sense of security for residents to settle and build their future without fear of eviction.
Regent Maesyal Rasyid emphasized the importance of cross-sector collaboration in achieving social justice. “Thank you to the volunteers of Habitat Indonesia and Prudential for their care in directly building homes for families here. This is not just about building houses; it is about building a more dignified life,” stated Maesyal in his speech. He added that the involvement of various parties in this program paves the way for coastal communities to become more independent.
Karin Zulkarnaen highlighted the importance of sustainability in social development. “We are not just building houses but also hope and a future. We want the community to live healthier and more prosperous lives in the long term,” she expressed.
Meanwhile, Arwin Soelaksono added that the houses built prioritize a community-based self-help approach. “Each unit measures 30 square meters, consisting of two bedrooms, a living room, and a kitchen. Construction is carried out with the active participation of residents to foster a sense of ownership and shared responsibility for the homes being built,” Arwin explained.
Habitat for Humanity Indonesia has successfully built over 1,300 housing units in Mauk District. This track record demonstrates Habitat Indonesia’s long-term commitment to assisting communities in providing safe and dignified decent housing.
Now, the Kampung Tanjung Kait Revitalization program stands as a tangible symbol that social transformation can be achieved through strong collaboration among the government, private sector, and community. With sustained cooperation, a better future for coastal residents is not just hope, but a reality being built together.
Photo: HFHI/Budi Ariyanto
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